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- BBA Sales and Marketing
- BBA Entrepreneurship and Innovation
- MBA Strategic Marketing
- MBA Business Innovation & Strategy
- MBA Media and Communication
- MBA Banking & Financial Services
- MBA Business Analytics
- BBA Financial Services
- BBA International Business
- BBA Financial Services & CMA
- BBA Logistics & Supply Chain Management
- B.Com (Hons.) – CMA Integrated
- MBA International Business
- MBA Digital Marketing & E-Commerce
- MBA Healthcare & Hospital Management
- MSc Clinical Research
- Continuing Education Programs
MBA Media and Communication Content
Duration : 2 years
Eligibility : Graduation in any discipline
Communication has been the essence of human existence since the inception of mankind. Over the centuries, the methods of communication evolved and the myriad mediums of communication developed. We all have something to convey to others and we all wish to receive the thoughts of others. This makes study of media and communication one of the most fascinating fields of study, which would give you a deep understanding of our information-rich society.
These are interesting times. There has been a tremendous democratization of how we create content and disseminate content. In today’s time of virals, the content rules and can put the creator on a pedestal without mediation. The technology today allows the creator to directly connect with the audiences and perhaps create own audiences. The intensification of technology has added wings to the human creativity. Today, if you could imagine it, there is technology to shape the imagination and make it real.
Creative professionals are the ones, which this world needs more than ever. They are the soothing voice, which rises above the shrill of dissent heard all around us. Creative people imagine their own world and share it with the audiences. There work changes minds, and influences people towards the common good. Education at ADYPU is not limited to learning the art and sciences of your chosen program, but is imparted as a tool to make the world a better place for everyone.
The MBA in Media and Communication focuses on all forms of media and its impact on business, culture and society. The program covers the entire spectrum of media and entertainment space. The program develops skills critical for an ever-changing technological and knowledge-based society.
Students in this program are made familiar with the fundamental concerns, theoretical approaches, and methods of the field, and to acquire advanced knowledge in one or more sub-areas of the discipline. Students are challenged to think strategically and creatively and are prepared with the entire wherewithal to accomplish an organization's advertising and marketing communications objectives and delivering effective and creative communication messages. They are trained to address a client problem using a full spectrum of promotional tools.
Students are taught not only the technical skills and uses of different media, but are also trained to discern how what is to be communicated and through which medium. The program helps students to cross boundaries and explore a variety of separate disciplines in theoretical and applied contexts and empowers students with aesthetic, critical, and technological skills that are essential for future market demands.
The MBA in Media and Communication is ideal for students wanting to immerse in a multi-dimensional landscape of traditional and emerging media and explore communication in all its facets. This program is meant to position you as a leader in the ever-evolving communication and media domain enable you to remain competitive throughout your career.
The program is a fountainhead leading to several career paths, including market research, corporate communications, event planning, advertising, media writing, teaching, and government.
- The Program
Primarily, the exceptionality of the course is purely based on experiential learning. Students will discover the thrill of creating content for print, television, radio and digital space. Besides, this student will learn the art of selling content through various marketing communication tools like advertising, public relations, brand communications and event management.
Students are given exposure of various mass media messages through practical based assignments and projects. In order to enhance their managerial skills, students are taught the fundamentals of management, human resources, marketing and finance leading to understanding the business sense of managing a media and entertainment business.
A suite of core courses introduces fundamental concepts, theories, issues, and statistical methods and builds skills in reasoned argument, research, and critical thinking. Students develop inventiveness and apply creativity to come up with effective solutions to new problems.
Subsequent courses integrate analysis and research, emphasizing observation, production, and consumption as critical processes in which students continually engage, while also emphasizing systematic inquiry that involves students in research activities. The courses foster critical understanding of the ways that individuals, groups, and societies create meanings about their worlds through communication.
Earlier on the program students will explore the varied facets of communication, radio programming, visual language and event management. Each of the courses have dedicated assignments and projects. Students are familiarized with the introductory aspects of journalism, television programming and production, public relations, corporate communication, advertising and cinema.
Students are introduced to different aspects communication processes, including research, planning, strategy development, copywriting, visual communication, budgeting, media buying, and campaign analysis. Students will learn strategic management principles and will become capable of organizing and staging events. Students will be able to manage image and reputation of an organization in a Web 2.0 environment and will also be able to make corporate and institutional videos and adverts.
Later on the students are exposed to creative writing, social story-telling and documentary projects. The course culminates with the students making an industry standard media deliverable, which may include short-film, documentary, live-production, corporate-films, and a final dissertation project.